When creating a Google Ads campaign, it’s important to select the right keywords. Picking the right keywords will help you target the right audience, and help you get the most out of your campaign.
There are a few things to keep in mind when selecting keywords:
1. Target keywords that are relevant to your business.
Make sure the keywords you select are relevant to your business. If you’re a plumber, don’t target keywords like “iPhone” or “travel.”
2. Research your competition.
Do some research on your competition and see what keywords they’re targeting. This will give you an idea of what keywords are worth targeting.
3. Use keyword tools to help you select the right keywords.
There are a number of different keyword tools available, like Google AdWords Keyword Planner and SEMrush. These tools can help you find keywords that are relevant to your business and have low competition.
4. Target long-tail keywords.
Long-tail keywords are keywords that are more specific and have lower search volumes than generic keywords. targeting long-tail keywords can be a great way to get more targeted traffic to your website.
5. Test and track your keywords.
Once you’ve selected your keywords, it’s important to test and track them to see how they’re performing. Use Google AdWords’ keyword performance tracking tool to track your keywords’ performance.
