Keyword research is basic process of any search marketing activity and it can help to improve traffic through higher search engine rankings.
What is a keyword?
Keywords and key phrases are very essential part of ant text you write on your website. The main difference to win the battle of Search engine marketing is Keyword Research. These are part of text and many keywords make sentences and text is very much important for Search engine optimization and search engines.
How to do Keyword research
Keyword are essential part of any article and website content. Hence it very much important to have important key phrases in your text. To know about your essential key terms you need to do some exercise which can help you to reveal your keyterms which can draw traffic through high rankings in search engines.
The first step is you need to think about your business and write down all possible words which can describe your business. You can also take help of Google’s research tool. Google can help you to generate keyterms through your ideas and real search.
Using Google AdWords tool you can also find out details of traffic of each keyword and their global and local search ratio. These two parameters can help you to shortlist important keywords from bunch of keywords you have on list.
Use short listed keywords in your text and provide them appropriate links to rank well. Ranking with important keywords can help you to boost traffic as well as business.
Keyword research is art of selecting a appropriate keyword for your business. a perfect keywords can help you to provide appropriate text and hence very web content. It is very much necessary to understand business first and its nature. There are lot many businesses online which work only in season and some work only for certain period of time. When you search for keywords in Google keywords tool you will find keyword search trend per month of last 12 months. For each month you will see different trend of search ratio for every keywords.
E.G. black friday keywords – you will see rise of keyword search 2 months before black Friday, other than those two months, you will not see much search volume for such seasonal keywords. So when you select and optimize your text you need to think of those 304 months only. Such idea of projection will help you to plan and execute your operation of keyword research and search engine optimization.
