What are Keywords and its Importance in SEO
Rushikesh interviews Rohit Vedantwar, the owner of Supramind Solutions and tries to find out what are keywords and what role do they play in SEO. Rohit Vedantwar explains the true significance of keywords in SEO and explains why it is necessary to spend a sufficient amount of time on keyword research.
Keywords are the words or the phrases that your potential client may search for on Google while searching for your products or services. Let us say you are a digital marketing company. Your potential customers may use different keywords to find your product and services.
Entire SEO campaign relies on keywords. You need to thus select the keywords correctly. You need to do detailed keyword research to come up with the right set of keywords that need to be targeted for brand enhancement. It is very important that you find the right keywords and so it is advisable to impart ample time for keyword research.
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