Having the right email marketing strategy is a powerful tool that you can use to increase sales and grow your business. In this video, Greg and I discuss an email marketing strategy that resulted in $400K in sales on Kickstarter. We’ll also walk through best practices and show you how to create a product launch email marketing strategy that will help you sell more through your email list.
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SCALE YOUR BRAND PLAYLIST – WHAT TO WATCH NEXT
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Use this 1 Tip To Build Your Audience Fast
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ABOUT KHIERSTYN:
Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early stage growth for online physical product brands.
Through her work, she’s helped launch and scale multiple 7-figure brands such as: Jamstack.io, Aberlite.com, CeresChill.com, and many others.
She believes in empowering D2C product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.
On this channel and with our clients, we help product creators launch and scale THRIVING businesses WITHOUT sacrificing their family, friends or their sanity.
If you’re an online business owner looking to launch or scale your e-commerce brand, you’re in the right place.
Our clients have been featured in the New York Times, Inc, Forbes, Shark Tank and Dragons Den.
I’ll keep this short and sweet – if you like what you see so far, subscribe to my channel for more launch and scale GOLD:
00:00 Introduction
01:58 Greg’s Backstory
04:55 Email Marketing vs SMS
09:07 The $400K Launch
15:05 How to re-engage your audience
18:43 Writing your founders story
27:06 The kind of content your audience loves
29:37 The value formula
33:45 Mail.Tester
35:15 Email Deliverability Tips
