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LEGO is one of the most loved and popular brands in the world.
What started in 1932 from a small carpenter’s workshop in Denmark, has grown and evolved into the world’s biggest, and certainly most adored, and played with toys of all time. They were even named “Toy of the Century”. Twice.
Lego certainly played an important role in my childhood, and that love and passion for those colorful little bricks has been passed down to my kids whose favorite thing to play with, by far, is LEGO.
So it’s hard to imagine just how close we all were to losing Lego for good.
Fortunately though for all of us, they were able to save themselves thanks to a series of clever, business, marketing and branding campaigns.
And that’s what this video is about.
So, let me show you how it’s done.
#marketing #digitalmarketing #marketingstrategy
#marketing #digitalmarketing #marketingstrategy
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