Internet marketing, also known as online marketing and web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as email, websites, online advertising and social media.
The major advantage of internet marketing over traditional marketing is the ability to reach a global audience with a relatively low cost of entry. You can reach more people in a shorter period of time, and with less money, than you could with traditional marketing methods.
Internet marketing allows you to target a specific audience with laser precision. You can choose who sees your ads based on factors like age, location, gender, interests and more. This allows you to save money by not wasting your ad budget on people who are not interested in what you have to offer.
Internet marketing also provides you with real-time data so you can track your campaigns and see how they are performing. This allows you to make changes on the fly to ensure that your campaigns are as successful as possible.
There are many different types of internet marketing available to businesses of all sizes. You can use search engine optimization (SEO) to improve your website’s ranking in search results pages and make it more visible to potential customers. Pay-per-click (PPC) advertising allows you to place ads on search results pages and other websites, and only pay when someone clicks on your ad. Social media marketing lets you connect with potential and current customers through platforms like Facebook, Twitter and LinkedIn. And there are many other options available, such as content marketing, email marketing and affiliate marketing.
The key to success with internet marketing is knowing which tactics to use and when to use them. That’s where we come in. At WebFX, we have a team of over 350 digital marketers who specialize in creating custom internet marketing plans for our clients. We’ll work with you to develop an effective strategy that meets your specific goals, and we’ll track your progress so you can see real ROI from your campaigns.