Apple’s iOS 15 has caused havoc for many email marketers, resulting in a significant decrease in open rates and click-through rates. However, there are a few things you can do to salvage your email marketing campaign and ensure that it continues to be successful.
First and foremost, make sure that your email marketing content is of the highest quality. This means ensuring that your emails are well-written, well-designed, and relevant to your audience.
Secondly, make sure that your email marketing messages are properly targeted. Segment your email list into different groups based on demographics, interests, and past behavior, and send different messages to each group.
Finally, use email marketing automation to optimize your email marketing campaigns. Automation tools can help you personalize your messages, target your audience more effectively, and measure the success of your campaigns.
By following these tips, you can ensure that your email marketing campaigns remain successful, even in the face of Apple’s iOS 15.
