How to make pitch and proposal videos.
Crowd funding is becoming an increasingly popular way to fund new or expanding businesses that have the potential to provide a good return on investment.
Video is a popular way for investors to view your pitch and understand what you have to offer.
Video can also be used to support business proposals alongside quotes and written documentation.
In all cases the inclusion of video can help you stand out by demonstrating your product or service and proving your credibility and capability.
Making this type of video requires lots of planning and careful scripting.
You really need to get this right as it may be your one chance of securing the desired result.
This is a very specialised area where often there is only a few viewers you need to impress.
For this reason it is highly recommended that you research this process well, or consult a specialist to help you shape your video proposal.
Like all business presentations, choosing what to say and how it should be structered will be critical to keep your potential investor or prospective client watching till the end.
Understanding what is important to them will be the key to retaining their attention and securing a positive outcome.
Sucessful videos can demonstrate your expertise, communicate your businesses personality and can inspire the viewer to select your proposal.
If your business offering is a product or real world service, then you will need to show video footage of it in action.
Software or more complex services may suit an animation to help explain how it works.
You may end up with a blend of personal presentation, video footage and animation to get all your points across.
A well made video will give you a competitive advantage when looking for funding or pitching for a project.
The time and costs incurred will be quickly repaid and you have a format you can use again.
Please watch out for our next video which is all about ‘How to integrate videos with your website’
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