Dear Realtors,
Email marketing is a great way to stay in touch with your past clients, as well as cultivate new leads. It is a cost-effective way to reach a large audience, and when done correctly, can be a powerful tool to generate new business.
There are a few things to keep in mind when crafting your email marketing strategy for 2021. First, make sure your emails are mobile-friendly. More and more people are reading emails on their phones, so it’s important to make sure your message can be easily read on a small screen.
Second, personalize your emails as much as possible. Include the recipient’s name in the subject line and body of the email, and make sure the content is relevant to their interests.
Third, keep your emails short and to the point. No one wants to read a long, rambling email. Get your point across quickly and then move on.
Finally, make sure to include a call to action in every email. Whether you’re asking them to visit your website, attend an open house, or simply call you for more information, make sure there is a clear next step for the recipient to take.
By following these simple tips, you can create an email marketing strategy that will work for you in 2021 and beyond.
