Globalization has opened up huge opportunities for many parts of the world, including Pakistan. Today, the country offers some of the most talented and skilled copywriting professionals in the world, and they make excellent choices if you’re outsourcing some of your needs. Here are just a few of the benefits of why you should outsource your copywriting needs to Pakistan:
1) Western Education
Did you know that most of the copywriting professionals you’ll be working with in Pakistan were actually educated in English medium colleges and universities? Because students appreciate the challenges available in these schools and want to prepare themselves adequately for the global market, they complete their education in English to use that knowledge to create a successful life.
2) Available Workforce
Pakistan does not celebrate as many holidays and festivals as countries in other parts of the world. As a result, you won’t have quite as much labor down time. By outsourcing your copywriting work to Pakistan and other countries, you can create a diverse labor force that can almost work all year long because of no overlapping holidays.
3) Excellent English Skills
Another fact about Pakistan that surprises many Westerners is that the country’s official language is English. As a result, you won’t have to worry about potential language barriers or even heavy accents that make verbal communication a challenge. This is a major plus point to know if you are planning to outsource your work to Pakistan.
4) Low Turnover Rates
In some competing foreign countries, the turnover rate for copywriting professionals is quite high. That high turnover rate ends up costing you money in the long run because you have to find new talent and train them in what needs to be done. The good news with Pakistan is the turnover rates are as low as 20% which means there’s a good chance you’ll be able to keep using the same team throughout your project. So, find some good copywriters and give them a few test articles to work with. You will be surprised with the quality of work you receive.
