3 AWESOME Local Google Ads PPC Tips for Local Campaigns
1. Keep your campaigns targeted
When it comes to running a successful local Google Ads campaign, one of the most important things that you can do is to make sure that your campaigns are targeted. This means targeting specific locations, demographics, and even interests. By doing this, you will be able to ensure that your ads are being seen by people who are most likely to be interested in what you have to offer.
2. Make use of ad extensions
Another great tip for running a successful local Google Ads campaign is to make use of ad extensions. Ad extensions allow you to add additional information to your ads, such as your phone number, address, or even directions. This can be extremely helpful in getting potential customers to contact you or visit your business.
3. Use negative keywords
Finally, one of the best tips for running a successful local Google Ads campaign is to use negative keywords. Negative keywords are words or phrases that you don’t want your ad to show up for. For example, if you’re a plumber in Los Angeles, you might want to add “Los Angeles” as a negative keyword so that your ad doesn’t show up when someone searches for “plumbers in New York.” By using negative keywords, you can help to ensure that your ad is only being shown to people who are actually interested in what you have to offer.
