It’s no secret that content marketing has been on the rise in recent years. But what does the future hold for this growing industry? We asked a panel of experts to weigh in on what they believe will be the biggest trends in content marketing in 2022.
1. Video content will continue to dominate
It’s no secret that video content is king when it comes to engagement. In fact, studies have shown that video content is nearly six times more likely to be shared than any other type of content. And with platforms like YouTube and Instagram continuing to grow in popularity, it’s likely that video content will only become more popular in the coming years.
2. Influencer marketing will become even more important
If you’re not already utilizing influencer marketing as part of your content strategy, you’re going to want to start. Influencer marketing is a great way to reach a new audience and build trust with potential customers. And as social media platforms continue to evolve, it’s likely that influencer marketing will become even more important.
3. Companies will start producing more original research
One way to set your company apart from the competition is by producing original research. This type of content can help establish your brand as an authority in your industry and build trust with potential customers. We expect to see more companies producing original research in the coming years as they look for ways to differentiate themselves from the competition.
4. Interactive content will become more popular
Interactive content is a great way to engage your audience and get them involved in your brand. We expect to see more companies utilizing interactive content such as quizzes, polls, and surveys in the coming years as they look for ways to better engage their audiences.
5. Chatbots will start playing a bigger role in content distribution
Chatbots are becoming increasingly popular as a way for brands to interact with their audiences. And as artificial intelligence continues to evolve, we expect chatbots to play an even bigger role in content distribution and promotion in the coming years.
