Video is an incredibly powerful marketing tool—but it’s also a fairly expensive one. If you don’t have a big budget for your video marketing efforts, you might be wondering how you can still create high-quality, engaging videos that will reach and resonate with your audience.
Never fear! There are plenty of ways to produce excellent videos without breaking the bank. In this article, we’ll share some of our favorite zero-budget, high-engagement video marketing strategies.
#1: Live Stream Important Events
One great way to get more bang for your buck with video is to live stream important events related to your business or industry. This could be anything from a company-wide meeting to a keynote speech at a major conference.
Not only will live streaming these events give you great content for your video marketing efforts, but it will also help build buzz and anticipation around whatever it is you’re live streaming. And best of all, live streaming is incredibly easy and affordable to do—all you need is a decent internet connection and a smartphone or webcam.
#2: Create How-To Videos
How-to videos are always popular with viewers, so why not create some of your own? These kinds of videos can be really helpful for viewers who are trying to learn more about a certain topic or learn how to do something specific. And since they tend to be fairly short (under 5 minutes), they’re easy and inexpensive to produce.
When creating how-to videos, make sure to keep your audience in mind and choose topics that would be most relevant and helpful for them. You should also try to make your videos as concise and concise as possible—nobody wants to watch a 20-minute tutorial when they can find the same information in a 5-minute video.
#3: Record Expert Interviews
One great way to create informative and engaging content is to interview experts in your field—and then turn those interviews into videos. These kinds of videos can be really helpful for viewers who want to hear from knowledgeable people about important topics in your industry. Plus, they’re relatively easy and inexpensive to produce—all you need is a quiet place to record the interview and someone with decent editing skills to put it all together afterwards.`
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`#4: Leverage User-Generated Content
Another great way to get more bang for your buck with video is by leveraging user-generated content (UGC). UGC is any kind of content that has been created by users or customers, rather than by businesses or brands. So instead of creating all of your video content from scratch, why not encourage your users or customers to create it for you?`
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`There are plenty of ways you can encourage UGC—you could run a contest where the prize is having their video featured on your brand’s channels, or simply ask customers to submit their videos directly to you. Not only will this save you time and money, but it will also help create a stronger connection between your brand and its fans or followers.`
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`#5: Repurpose Existing Content into Videos Last but not least, one great way to get more mileage out of your existing content is by repurposing it into videos. If you have any blog posts or articles that performed well, consider turning them into short “explainer” videos that summarize the main points.`
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`Or if you have any infographics that received good engagement, consider turning them into “slide share” style videos that walk viewers through each point step by step. Not only will this save you time and money, but it will also help ensure that your video content is relevant and engaging for viewers.”
