on Google in 2019
YouTube has over a billion users, almost one-third of the internet, and each day people watch over a billion hours of video on YouTube. YouTube has become the second largest search engine and the third most visited website in the world. It’s no surprise that more and more businesses are turning to YouTube to promote their products and services.
However, with over 300 hours of video being uploaded to YouTube every minute, it’s getting harder and harder to get your videos seen. In this article, we’ll share with you our top tips on how to improve your YouTube SEO and get your videos ranking higher in both YouTube and Google search.
1. Optimize Your Video Title and Description
Your video title and description are two of the most important ranking factors for YouTube videos. The title should be optimized for both relevance and click-through rate (CTR). The description should be keyword rich while still being readable and enticing enough to make someone want to watch your video.
2. Optimize Your Video Tags
Video tags are also an important ranking factor for both YouTube and Google search. You should include a mix of broad and long-tail keywords relevant to your video content in your tags. Be sure to also include any relevant brand names or product names as well as any misspellings or commonalternate spellings.
3. Create transcripts of your videos
YouTube provides automatic captions for all videos uploaded to the platform, but these are often inaccurate. Creating transcripts of your videos not only helps improve the accuracy of the captions, but it also provides another opportunity to include relevant keywords throughout your content which can help with ranking in both YouTube and Google search. Additionally, transcripts can be used to create subtitles or closed captions which can further improve the user experience on your videos and help with ranking.
