Check out our YouTube Advertising Tutorial for 2019. We cover YouTube Ads Campaigns for beginners so you can learn YouTube Ads targeting, video ad types, YouTube Advertising formats, costs, tips, and more. Once you view this video tutorial, you will be ready to create your first YouTube Advertising Campaign with ease. YouTube Campaigns are created and managed using Google Ads, so we give some tips and notes for you to get started. Some of the URLs we talked about in the tutorial are below so you can get started with YouTube Ads conversion tracking, linking your YouTube channel to your Google Ads account and linking your Google Analytics account to your Google Ads account.
YouTube Advertising Surfside PPC Article:
You can scroll below for more information from the tutorial or click on any of the links below to get more details about video advertising using YouTube and Google.
Google Ads:
Create a YouTube Channel:
Google Analytics:
Surfside PPC YouTube Advertising Tutorial Playlist:
Google Ads Linked Accounts:
Set up conversion tracking for your website:
Link YouTube channels and Google Ads:
Link Google Analytics and Google Ads accounts:
YouTube Ads Tutorial 2019:
You want to start by creating a YouTube channel, a Google Ads account, and a Google Analytics account. Once you link the 3 together, you need to upload your video ad to YouTube. You will be running one of the videos from your
How Long Do YouTube Video Ads Have To Be?
YouTube Video Ads can be 6 second bumper ads, but every other format should be at least 12 seconds in length and ideally no longer than 3 minutes. Longer videos tend to not get viewed all the way through, so you should make sure the most important information is shown in the first 15 seconds. If video ads are 15 seconds or less, they will be running as non-skippable YouTube Ads.
Where Do YouTube Video Ads Show?
Video ads can show on YouTube and on video partner sites and apps across the Google Display Network, including on tablets and mobile devices (depending on your format and settings).
How Much Does it Cost To Advertise On YouTube?
It varies, but it depends on what you are advertising, the audience you are targeting, and the bids you set. If you choose cost-per-view bidding, you can have control over how much you are willing to spend for a video ad view. You will only be charged if someone watches a full 30 seconds of your advertisement, and if they skip your ad then you won’t be charged at all. You can also use Target CPM bidding and Target CPA bidding as well to bid for conversions on your website. In each case, the cost will change, but you have complete control over the daily budgets you set and the bids you set.
YouTube Video Ad Formats:
YouTube Skippable in-stream ads
YouTube Non-skippable in-stream ads
YouTube Discovery ads
YouTube Bumper ads
YouTube Outstream ads
YouTube Video Ad Targeting:
Audience targeting methods let you decide who will view your video ads.
Demographic Targeting: Choose the age, gender, parental status, or household income of the audience you want to reach.
Detailed demographics: Reach college students, homeowners, or new parents.
Interest Targeting: Pick from available audience categories to reach people in specific interest groups.
Affinity audiences: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.
Life events: Reach audiences during a specific milestone like graduation, moving, and more.
In-market audiences: Target Audiences that are in the market to buy specific products and services.
Custom intent audiences: Audiences you can build based on the keywords that customers search.
Video remarketing: Reach viewers based on their past interactions with your videos, TrueView ads or YouTube channel.
Placements: Target channels, videos, apps, websites, or placements within websites.
Placements can include:
– YouTube channels
– YouTube videos
– Websites on the Google Display Network
– Apps on the Google Display Network
Topics: Target your video ads to topics on YouTube and the Google Display Network.
Devices: Target users using computers, smartphones, mobile devices, and TV screen devices like Chromecast.
