You run a lead generation agency. You’re good at what you do. In fact, you’re so good that you’re starting to get a reputation for being the agency that always undercuts the competition on price.
It’s time to start charging what you’re worth.
If you want to stay in business and keep your clients happy, you need to start charging more for your services. Here’s why:
1. You’re leaving money on the table.
When you charge too little, you’re leaving money on the table. Your clients are getting a great deal, but you’re not making the profit you deserve. If you want to stay in business and keep your clients happy, you need to start charging more for your services.
2. You’re devaluing your services.
If you charge too little, you’re devaluing your services. Your clients may think they’re getting a bargain, but they’ll also think your services aren’t worth very much. This can lead to them using your services less, or even dropping you altogether when they find someone who charges more but delivers similar results.
3. You’re attracting the wrong kind of client.
If you’re charging too little, you may be attracting the wrong kind of client. The type of client who is always looking for a bargain is likely to be difficult to work with and not very profitable in the long run. By raising your prices, you’ll attract better quality clients who are willing to pay for quality work.
