Google likes websites that are updated regularly. Whether it is new product information or a blog, the more unique content that appears on your website the more likely you are to rise up the search engine rankings. Plus, putting new content on your site is a great way to encourage customers to return to your site regularly and improves the prospects of increasing your brand’s awareness, and ultimately, making a sale.
Here are some ideas to help you update your content to improve website traffic.
News Section
No matter what industry your business is in there are always news stories and developments that can be written about. A news section can be a great way to update content on your website and include industry-relevant keywords that will be found by search engines. A lot of the stories may only be industry-relevant, but, if you find that something in your industry does make national news then writing about it can be a great way of increasing traffic to your website.
Product Descriptions
If you are releasing a new product writing several articles about it can provide new content for your website and inform customers about your latest developments. It may be worth asking customers to write reviews that can be included on your website. This way you get fresh content at no extra cost which can act as a great marketing tool-just make sure the reviews are positive! Once the relevant content is written why not ask other websites if they would like to link back to your website? All this will help to increase traffic to your website and increase your authority with search engines.
A Blog
A blog can be a great way of offering an opinion or insight, and depending on your industry, you can try and make it informal and light hearted. A blog could be written by a senior member of staff commenting on developments within your industry or could provide advice to your customers. Providing something useful or interesting will keep people coming back.
Top tens can be a light hearted way of updating your website. For example if you are a training provider you could write about the top ten mistakes that are made by training providers, if the content is interesting enough it could be picked up by other websites creating more publicity and driving more potential customers to your site.
Whenever you update your website you need to make sure as many people as possible see the information. Every business should be using social media and all updated content can be put on Facebook or Twitter, with articles sent to other relevant media organizations in the hope of added publicity.
