Let’s just go ahead and get the old saying out of the way right off the bat.
“You never want to put all of your eggs into one basket.”
You want to spread the risk around and you want to have multiple means at your disposal to accomplish a task in case anything should go wrong with one method.
That’s good advice in almost all circumstances, but it’s particularly wise with respect to choosing a traffic generation service. If you decide to outsource part of your traffic generation, you should choose a partner that doesn’t rely on a single method.
Think about the potential repercussions of sinking your resources into a one-strategy approach.
You don’t want to see your investment bottom out because Google decides to tweak its algorithm or because a particular website goes under. You want to have your traffic eggs spread across multiple “baskets” in order to insure long-term results an a good return on your investment.
Think of all the different ways one can generate traffic. Article marketing. Forum participation. Blog commenting. Utilization of heavily-trafficked third-party sites. The list goes on and on… A top tier traffic generation service will recognize that range of options and will use a variety of different methods to deliver visitors to your site.
So, when you’re ready to contract some of the dirty work that results in traffic, to a third party, take a good look at what they’re offering. Are they spreading the risk or are the focused on one particular method at the expense of providing a more well-rounded package?
The old saying gets repeated so often because it’s so very true. You really don’t want to put all of your eggs in one basket. And that’s why you should be dealing with a multi-basketed traffic generation service.
