If you have a small business, you already know how important a website is to your business. A website is your businesses voice, right from the owners mouth. This means the official marketing channel of your company. Most people look for everything today online and if you do not have a website or are not properly placed in the search engines, then you are losing potential customers.
WordPress is a great solution for small businesses because the business owner can learn very easily how to update and tweak the content of their website. Search engines favor new content and this will make it easier for people to find your business. WordPress is also the largest used Content Management System(CMS) online. This means that it is easy to find help and the software will not be outdated or disappear anytime soon.
Google is the leading search engine and one of the largest Cloud companies around. Google Gmail is one of the most popular email systems in the world. Google Apps allows business owners have an email address of their own company’s domain like myname@ mycompanywebsite.com inside a Gmail interface. The my name is your email name and the mycompanywebsite. com is your company’s website. This is much more professional then using the Gmail, yahoo or msn accounts that I have seen many small businesses use. Also since it creates this email address as a Google account, you can use all of the Google services through this email to manage your website and Cloud services.
This means that your email address becomes your login for all your Cloud based accounts like MailChimp, Drop Box and more. Meaning you just handle one username and password and can easily login to many helpful applications.
Google Apps also becomes the source for your calendar, contacts, collaboration and website monitoring. Since Google Docs are part of this you can work on files with employees or clients anywhere in the world. Google Analytics and Webmaster tools help see how many people come to your website and where you are listed on Google.
In the end a small business website is your best marketing platform in today’s Internet driven world. However, you need a dynamic website that is easily and constantly updated with current events and tips from your expertise. Bringing your business online is work, however it can be done easily over time to increase your clients. The foundation of this is combining WordPress and Google apps and making them the core foundation of your Unique Internet Platform.
