There are many reasons why people buy. The psychology of why people buy is a complex and fascinating topic. In general, people buy products and services to satisfy their needs and wants.
Some of the most common needs that people seek to satisfy through buying are the need for security, the need for love and belonging, the need for self-esteem, and the need for self-actualization.
People also buy products and services to satisfy their wants, which can be classified into two categories: functional wants and emotional wants.
Functional wants are needs that are related to the basic necessities of life, such as food, clothing, and shelter. Emotional wants are needs that are not related to the basic necessities of life, such as the need for recognition, the need for independence, and the need for excitement.
People buy products and services for a variety of reasons, including the following:
-To satisfy a need or want
-To solve a problem
-To make themselves feel better
-To make themselves look better
-To keep up with the Joneses
-To show off
-To feel more powerful
-To feel more in control
-To feel more confident
-To feel more secure
-To feel more loved and accepted
-To feel more fulfilled and satisfied
