You must have heard of this countless of times. “The money is in the list, The money is in the LIST!” Well it really is! And you cannot disbelieve it.
If you are still wondering what this means, you have come to the right place.
List building is actually a technique that has been around for ages! Not only in the online world but offline as well.
This technique involves, collecting a list of people who have something in common. It could be an interest in golf, or interest in real estate, stocks and investments anything! If you have a list of people with common interest, it is very easy to tailor and sell products to this list of people.
Take for example, if you have a list of 20,000 people who are interested in say the “Korean dresses” niche you can send updates to all 20,000 at once with just a click of the button. Depending on how you treat your list and the quality of your products you are guaranteed to have sales each time you blast an email.
One excellent example of a successful online business that utilizes listing building is Deal.com. Personally I have made purchases with them countless of times because they keep me updated with new product launches that interest me. It is a testimony that List Building works.
Advantages of List building
What makes List building an even more enticing technique to use is that even if you have made a sale with your subscriber once, there is nothing stopping you from selling to the buyer over and over again. You get repeat customers! When a buyer is hot on something, they are likely to buy similar products over and over again. As compared to a physical retail store where a walk-in customer is lost once he or she steps out the door. YOU keep your subscriber with you forever (of course unless the subscriber changes email address)
No SEO Vulnerability
How many of you have had the experience of operating a website which you have taken pains to rank it on Google page one, only to get a “Google Slap” when they made a panda update?
I have a good friend who was making regular 5 figure income online only to have his revenue cut by half with just one Google change in algorithm. Ouch! That was painful!
THE GOOD NEWS is…
With list building, you no longer have to face the fear of getting phased out by algorithm changes.
Remember, your list is an Online Asset that stays with you.
The more popular list building platforms you should have heard of are Aweber and Getresponse.
