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⏩ High-Velocity Copywriting
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⏱ Chapters:
00:00 – Headline templates are one of the FIRST lessons every copywriter learns [Intro]
01:30 – You’ll learn to hate some headline templates
02:37 – This episode is sponsored by High-Velocity Copywriting!
03:35 – This email completely changed my mind about a headline template I HATE!
04:24 – Why did this template headline I HATE still work on me?
06:12 – Here’s why headline templates can be the death knell for your copy…
08:00 – Another TERRIBLE thing you can do with headline formulas (don’t do this!)
10:00 – Final reflections on this successful use of my least-favorite headline template
11:51 – Do this next to become a better copywriter [More Resources]
I think “who else” headlines are the WORST…
Seriously, I have a pretty strong bias against this one particular headline template — that other copywriters seem to love so much.
My dislike of “who else” is to the point where I make some pretty bad assumptions about ANY copy that follows…
I get all judgy about the copywriter, too.
But the other day I got an email, and the subject line started with, “Who Else …”
And what came next gave me a brand new perspective on this hated headline formula.
Check out today’s episode for my hot take on copywriting headline templates, using this “who else” example…
Yours for bigger breakthroughs,
Roy Furr
#copywriting #directresponse #copywritingtips #copywriter #headlinecopywriting
