Whiteboard Wednesdays: Use of Machine Learning in Mobile Marketing Creatives



How can artificial intelligence and machine learning be leveraged to improve the creatives used in mobile in-app advertising? In this Whiteboard Wednesday video, InMobi’s Ian Anderson talks about how neural networks and computer vision can help advertisers get the most out of the creatives they use in their digital ad campaigns and thus boost their programmatic media buying efforts.

Interested in learning more about mobile in-app ad creatives or uses of AI/ML in mobile marketing? Check out these blog posts for further insights:

– Three-Step Checklist To Making An Effective Mobile Ad Creative (

– Ad Quality: The Other Side Of The Fence (

– Apply This Ridiculously Effective Creative Optimization Technique To Maximize ROI (

– How To Make The Most Effective Mobile Ads For In-App Campaigns: Your Guide To Effective Mobile Ad Creatives (

– Why AI Will Forever Change The Way You Think About Ad Fraud (Why AI Will Forever Change The Way You Think About Ad Fraud)

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