There is a lot of confusion between boosted posts and paid advertising on social media. What’s the difference? And which one is right for your business?
Boosted posts are a way to promote your content on Facebook for free. You simply select the post you want to promote, choose your audience, and set your budget. Facebook will then show your post to more people who are likely to be interested in it.
Paid advertising, on the other hand, is a way to promote your content on Facebook and other social media platforms with a paid budget. You can target your audience more specifically, and your ad will be shown to more people as a result.
Which one is right for your business?
If you’re looking to promote a post for free, boosted posts are the way to go. You can reach a larger audience without spending any money, and you can target your audience based on interests and demographics.
If you’re looking to promote a product or service, paid advertising is the way to go. You can target your audience more specifically, and your ad will be shown to more people as a result. You can also track how many people click on your ad and make a purchase.
