What is online advertising and how does it work?
The basics of online advertising are the same as traditional advertising; it is about persuading potential customers to buy a product or service. The main difference is that online advertising uses the internet to reach its audience. There are many different ways to advertise online, including banner ads, pay-per-click (PPC) ads, and sponsored posts.
Banner ads are the most common type of online advertising. They are digital billboards that appear on websites, usually at the top or bottom of the page. Banner ads can be static (i.e., they don’t move) or animated (i.e., they move). Banner ads are typically sold on a cost-per-thousand-impressions (CPM) basis, which means that advertisers pay a certain amount for each 1,000 times their ad is displayed, whether or not anyone clicks on it.
Pay-per-click (PPC) ads are a type of paid search marketing, in which advertisers pay a fee every time their ad is clicked. The most common type of PPC ad is a Google AdWords ad, which appears on the Google search results page when someone searches for a keyword that you have bid on. AdWords is the largest and most popular PPC platform, but there are others, such as Microsoft Advertising (formerly Bing Ads) and Yahoo! Gemini.
Sponsored posts are advertisements that look like regular posts on social media sites, but they are actually paid for by an advertiser. Sponsored posts typically appear in the newsfeeds of users who follow the social media account of the brand or company that paid for the post. Sponsored posts can be effective because they blend in with regular content and reach a large audience organically (i.e., without being paid for).
Online advertising can be an effective way to reach your target market and grow your business. But it’s important to remember that not all online advertising is created equal; some methods are more effective than others. The key is to find the right mix of tactics that work for your business and your budget.
