Attribution is a fancy word for assigning cause. Mobile attribution connects an app install with a marketing effort.
Marketers want to know when ad campaigns work … and even more when they don’t. With that information, they can switch creative, try a different offer, build a new campaign, or test different ad networks. Mobile attribution gives marketers the data they need to optimize marketing and get more of what they want.
And it’s not just app installs. Mobile attribution can also help pinpoint which ads drove purchases or post-install engagement.
Singular achieves attribution in two ways. One way is deterministic data on which devices saw an ad, installed an app, bought a power-up or a purse. Or, in the case of privacy-safe attribution methods like Apple’s SKAdNetwork, which campaigns resulted in desired activity. The other way is overall campaign setup data from your ad partners: what campaigns you ran, what ads you showed, what results the ad networks think you achieved.
Combining these two datasets: what you sent out, and what you got back … gives you the richest and most useful data to learn from mobile app attribution to make your marketing smarter every day.
Get more insights at www.singular.net
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