What is Keyword in SEO | Importance of Keyword in SEO (Hindi)
Learn about What is Keyword in SEO & Its Importance.
Keywords are the words, phrases or groups of words that your potential customers might search for to find your website. Keyword is the foundation of any SEO campaign. Conversions won’t happen if you do not select the keywords correctly. Detailed keyword research is required for finding the right keywords for the website for success of any SEO campaign.
Some of the best keyword research tools:
Google Keyword Planner: This is Google’s own tool and it is very popular. The interface is simple. You can find keywords country wise, area wise and language wise. You can find search volumes of different keywords. You can get a fair idea of the search volume and competition. You may pick final keywords from the list to use for SEO campaign. It is a free tool but only an active AdWords campaign will give exact data.
SEM Rush: It is a premium tool but you get to use it for free for one month. You can use this tool for competitor analysis. You can know the common and unique keywords for each competitor. You can also export the keyword list in Excel format. Keyword research in detail is also possible.
UberSuggest: It has been there for a long time and it is a very good tool. It helps you know search volume and competition. It is the best option for those who have a lower budget but need to do keyword research.
Things to consider before choosing the right keywords for the campaign:
You need to select specific keywords which are mostly local for very new businesses. You will be able to rank for these keywords quickly. This is apt for phase 1 of 6 months.
Then you can go on and target city level keywords but the competition for these keywords is also high. The search volume is high but so will the conversion rate be. You will be able to drive targeted traffic to your website.
After city level keywords, you can go for country level keywords. By this time, you will be able to rank as you have already spent nearly 2 years on SEO. Rohit Vedantwar shares many such interesting tips regarding SEO keywords in this new video by Supramind Solutions.
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