In this video, I want to talk about conversion copywriting, not just any type of copywriting but conversion copywriting.
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Why? Because at the end of the day, the aim, the mission of copy is to get people to do something to act and any other type of creative copywriting or technical copywriting or SEO copywriting doesn’t really cut it.
You want conversion copywriting that’s based on real actual data, like a review mining, like uncovering the pains, fears, hopes and dreams of your audience, like analyzing the testimonials that people have given you so far and from all that raw data, use a lot of proven copywriting techniques to come up with messaging that’s most likely to resonate with the core of your audience, to make them act, to make them do something because they’ll feel that you understand them.
And I believe that in these times when it’s more important than ever that you stay profitable, that you keep on selling, that your marketing is as effective as possible.
You concentrate on this conversion copywriting because it will give you the biggest bang for your buck basically.
So what qualifies as conversion copywriting? Well, basically any type of text that you can put on landing pages, sales pages video scripts that make people sign up for something or, or sell something, sales emails or email sequences, that’s aim is to again, get people to click through a sales page so that hopefully they buy a course or something like that.
Now, usually in eCommerce, I don’t really see conversion copywriting that much because it has a different dynamic. So why do I say this? It’s because conversion copywriting uses more stories, usually uses more vulnerability from you as a brand or as a person or regarding the creation of your product itself.
Watch the video for more…
Learn the basics of copywriting & boost your sales —
How to land your first copywriting client —
4 crucial things to know before becoming a copywriter —
Profitable sales page case study —
How to write catchy headlines —
7 Free cool copywriting tools —
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