What is content marketing?
In its simplest form, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
At its core, content marketing is the act of creating and sharing online material (such as blog posts, videos, infographics, e-books, etc.) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. In other words, it’s about using content to get people to know, like, and trust your business.
Why does content marketing matter?
In a world where consumers are bombarded with an average of 5,000 ads per day, it’s no wonder that traditional advertising is losing its effectiveness. In fact, a recent study by Nielson found that 84% of people don’t trust advertising.
Content marketing provides an alternative to traditional advertising that feels less like selling and more like sharing. By creating and sharing high-quality content that is relevant to your target audience, you can build trust and credibility with them – which ultimately leads to more conversions (sales).
And because content marketing is focused on providing valuable information instead of selling products or services outright, it can be an extremely effective way to connect with potential customers who are in the early stages of the buyer’s journey (i.e., when they are awareness of a problem but have not yet committed to solving it).
What are the benefits of content marketing?
There are many benefits of implementing a content marketing strategy – both for businesses and for their customers. Some of the most notable benefits include:
Increased website traffic: By creating valuablecontent that ranks well in search engines and is shared across social media channels, you can drive more traffic to your website. And the more traffic you have coming to your site, the more opportunities you have to convert those visitors into leads or customers.
Improved SEO: In order for your website to rank well in search engine results pages (SERPs), you need great content. Search engines like Google are constantly indexing new websites and pages as well as evaluating existing ones – looking for high-quality, relevant content. So if you want your site to rank higher in SERPs (and who doesn’t?), then you need create quality content on a regular basis.
Greater brand awareness: Effectivecontent marketing can help increase brand awareness by getting your name and message in front of more people. The more times people see your name and message (in a positive light), the more likely they are to remember it when they need what you sell.
Improved customer engagement: Goodcontent helps businesses build relationships with their target audiences by providing information that’s helpful or entertaining while also demonstrating how your products or services can solve their specific problems or meet their needs in some way.
More sales/leads: By providingvaluable information up front (for free!), businesses can eventually earn the trust of their target audiences which can lead directly– or indirectly–to sales or leads down the road as potential customers move further along in their buyer’s journey from awareness through purchase decisions..