In this video, Trainer & Speaker Ms. Ruksar Patankar gives complete knowledge and insights on “Consumer Marketing”.
A consumer market is a system that allows the consumer to purchase products, goods, and services. Consumers are people or organizations that do the transaction in the market. These products can be used for personal use or can be shared with others. In a consumer market, you make your own decisions about how you will spend money and use the products according to your purchase. The more people who go out and actively purchase products, the more active the consumer market is. Within the consumer market, some subsets can be identified based on demographics and other groups. The consumer market is the umbrella that covers all of the segments that can be created within a huge market. The consumer market is segmented into various groups such as geographical, demographic, psychographic, and behavioral. These segmented categories take into effect consumer location, ethnicity, education, occupation, income, values, attitude, price sensitivity, and brand loyalty
For more insights, you can but the book Marketing Masterclass – By Prathamesh Veling Founder & Director of Magic Institute of Excellence. He is Market Research & Analytics Professional; by qualification, he is B.E, MBA, MA (Economics) and MA (Psychology)
Book Status: COMING SOON…!!! (Purchase link will be shared soon).
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