Inspired by a question we get often about what copywriters actually do, Nicki and Kate are talking in this episode about what copywriters do NOT do. They walk through the other roles that you might encounter when you start out in the marketing world that you might feel like overlap with your role as a copywriter–but they actually don’t.
Some clients might expect that you have all these other skills on top of your copywriting expertise. But, savvy clients know that if they want a copy expert, they shouldn’t expect you to be handling more than just the copy. The key is to stay focused on becoming the best copywriter you can be and, if you want to add more skills to your plate in the future, there is always to time to do this later on.
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00:34 What do copywriters not do?
01:41 Do copywriter need to learn graphic design?
03:16 “Careers requires their own skills and training!”
07:10 “Take the time to learn!”
08:26 Types of Ads management
10:17 “When splitting your focus into multiple services, your not giving any of them 100%”
11:37 Social media management vs. ads management and copywriting.
13:10 Rules that does not fall into copywriting job
16:24 Proofreading and copy editing
19:41 Copywriting vs. copy editing
21:04 SEO and SEO Management
23:25 Web Development
23:58 Building Funnels
27:02 Job requirements big red flag
30:08 Wrap Up