You’ve likely heard that video is king when it comes to content marketing. In fact, 54% of consumers want to see more video content from brands and businesses.
But what does that mean for your business? What kind of video content should you create? And how can you measure your video marketing ROI?
These are important questions to answer as you develop your video content strategy for the coming year. To help you out, we’ve put together a list of video marketing statistics for businesses in 2023, along with a survey results breakdown.
What Types of Videos Perform Best?
When it comes to the types of videos that perform best, how-to videos and product demos top the list. How-to videos help viewers by walking them through a task step-by-step, while product demos give them a closer look at what your product or service can do. These types of videos are both highly informative and helpful, which is likely why they perform so well.
Other popular types of videos include testimonials, case studies, explainer videos, and animation videos. These types of videos are also highly informative and helpful, but focus on different aspects of your business. Testimonials show viewers what other customers have to say about your business, while case studies go into more detail about how your product or service has helped specific customers achieve their goals. Explainer videos provide an overview of complex topics, while animation videos bring abstract concepts to life.
No matter what type of video you create, it’s important to make sure that it’s high quality and well-produced. Poorly produced videos reflect poorly on your brand and can turn viewers off from your business altogether. Thankfully, there are a number of ways to improve the production value of your videos without breaking the bank. For instance, you can use a tripod to stabilize your camera, invest in some good lighting, and use a microphone to improve the audio quality. With some basic equipment and a little bit of know-how, you can produce high-quality videos that will engage viewers and represent your brand in a positive light.
