Financial Services marketing is an industry like few others. People that work in this sector know better than most, the impact that rules and regulations can have on what’s possible in marketing.
Video marketing doesn’t escape the restrictions of legalisation but it certainly helps overcome them and both for B2B and DTC services it’s becoming increasingly important in the marketing mix. In this video I focus on how financial brands can use video to build trust with consumers, how to plan long term and how all of that in a highly regulated world.
In this video we will explore
– models to understand how video marketing works across the sales funnel
– How the Hero, Hub, Help and GO! model helps fiancial services marketers plan video
– some practical insights on how to plan video campaings
