It’s no secret that video content is on the rise. In fact, a recent study found that 64% of consumers are more likely to buy a product online after watching a video about it.
And it’s not just consumers who are benefitting from this trend; businesses are too. Video marketing is an extremely effective way to promote your products or services and can help you to reach a wide range of audiences.
Whether you’re looking to increase brand awareness, boost website traffic or drive sales, there are numerous benefits to incorporating video into your marketing strategy.
In this article, we’ll take a look at 10 of the most significant advantages of using video marketing:
1. Increased Engagement
One of the biggest advantages of using video marketing is that it’s extremely engaging. In fact, online users are far more likely to watch a video than they are to read an article or blog post.
As such, if you want to capture the attention of your target audience, using video is certainly the way to go. What’s more, thanks to social media platforms such as YouTube and Facebook, it’s easier than ever before to share your videos and ensure that they reach a wide audience.
2. Improved SEO Rankings
Another big advantage of using video content is that it can help you to improve your SEO rankings. This is because Google gives preferential treatment to websites that use videos; as a result, your site is more likely to appear higher up in search results if you have videos on there.
It’s also worth bearing in mind that YouTube is now the second largest search engine in the world after Google; so by creating videos for this platform, you’ll also be able to improve your ranking on there and reach an even wider audience.
3. higher click-through rates
As well as helping you to improve your SEO ranking, using videos can also lead to higher click-through rates on your website. This means that more people will visit your site after seeing your videos; whether they find them through search engines or social media platforms.
And once they’re on your site, there’s a good chance that they’ll take a look around and learn more about what you have to offer; whether that’s reading articles, looking at product pages or signing up for your email newsletter.
4. More Sharing
Videos are also much more likely to be shared than other types of content such as articles or blog posts; meaning they have the potential to reach an even wider audience than you might think.
In fact, according to one study , four times as many consumers would rather watch a video about a product than read about it; and when people do share videos, they often do so with their social networks, further increasing their reach .
5. Greater Understanding
Thanks to their engaging nature, videos can also be extremely helpful in conveying complex messages and ideas; helping your audience to better understand what you’re trying to say . This is particularly useful if you’re trying to explain how a product works or demonstrate how it can be used .
What’s more, thanks to features such as annotations and captions , you can ensure that everyone understands your videos regardless of whether they have the sound turned on or not .
6 . Increased Emotional Connection
When done well , videos can also create an emotional connection with viewers ; something which is essential if you want them to take any kind of actionafter watching , such as buying a product , signing up for a service or sharing your content with others .
The best way to create an emotional connection with viewers is by telling stories in your videos ; stories which evoke certain emotions such as happiness , sadness , anger or fear . Once you have viewers feeling something , they’re much more likelyto take notice of what you haveto say and act accordingly .
7 . Boosted Sales Figures
Perhaps one of the most obvious advantages of using video marketing is that it can help boost sales figures ; both in terms of individual sales and overall revenue . Thanks largelyto their engaging nature ,videos have the abilityto persuade viewers tobuy products or services ; something which is vital if you wantto generate income fromyour business .
Numerous studies have shownthat businesses which use video content tend toget more sales than thosewhich don ‘ t ; so ifyou ‘ re not alreadyincorporatingvideo intoyour marketing strategy , now ‘ s definitelythe time start doing so . 8 . Improved ROI
Oneof The main reasons why businesses implement any kind offormoff marketingisto seea returnon investment (ROI) ; i n otherwords , totryand makemore moneythan whatwas spentonmarketing inthefirstplace . Fortunatelyfor thoseusingvideomarketing , researchhas shownthatthese campaigns oftenhavesubstantial ROI s ;withone studyfindingthat eachdollar spentonvideomarketing Resultsinanaverage returnof$13 dollarsinadditionalrevenue generatedforbusinesses 9 Enhanced Customer Retention Another big advantageofusingvideoin marketingisthatitcanhelpto improve customer retentionrates ; i n otherwords keeppeoplecomingbackforymore Video hasbeenshowntobeextremely effectiveat thisbecauseithelpsto buildrapportbetween customersandbusinessesand fosterstrustbetween them Customersarealsolikelytoremembera business betteriftheyhave seenavideoaboutitcomparedtowaitingforthewrittenwordtopassby them 10 Increased Social Media Engagement Ifyou wanttopromoteyour businesson social media siteslikeFacebookand Twitter thenyou needtopostcontentthatwillengage followersand encouragethemtosharewithothersand oneofthemostengagingtypesofcontentyoutcanpostisavideo PlatformssuchasFacebookhavemadea bigpushtowardsfosteringavideos first culturerecentlywiththingslikesuggestedvideosandrelevanthashtagsso nowisagreat timeForbusinesestobegindoingmorevideomarketing Conclusion All thingsconsidered itsclear fromtheabovethatvideomarketing hasa lot offer businessesofall shapesizesand industries Whetheryou ‘ re lookingtopromoteabrandincrease website trafficdrivesalesorimprovecustomer retentionthere ‘ s suretobe somebenefitsthat appealtoyouAnd with technologycontinuingtomake progress videomarketingisexpectedtomovefromstrengthtor evengreater strengthinthecoming years
