Did you know that you can use video for SEO? In fact, a video for traffic growth and generation strategy is becoming one of the most popular ways to increase your site’s online presence. You will improve your standings in the Search Engine Results Pages and ultimately drive much more traffic to your site. You’ll also be able to find new, targeted prospects and build referral traffic to your site through the videos directly.
There are many reasons why video for SEO is becoming so widely used. You have to think about video marketing as you would article marketing. The concept behind article marketing is that you create informative, useful and unique pieces of content focused on various topics related to your business or niche. With a resource box, you can add incoming links to your site building your search engine presence. The articles themselves will also build your credibility in the community and lead to more traffic as people follow the links to your site.
With a video for traffic strategy you are essentially doing the same thing but you are doing it with videos instead. This actually has many advantages over the tried and true article marketing strategy. For one thing, videos are far more engaging, appealing and attractive to web browsers. A page filled with nothing but text can become boring very rapidly. But a video that’s kept short and to the point will be easy to watch and can even be entertaining. So you’ll be much more likely to connect with your targeted market and the always in a rush internet browser.
Another benefit of using video for SEO improvement is that anyone can produce a video. Articles can take a lot of time to create, and not everyone considers themselves to be good writers. However, all you need to make a video is a simple digital camcorder or even a digital camera with video capabilities. The costs are low, and you don’t need any experience or technical skills to pull it off. Plus, since you need to keep your videos short anyway to make them appealing to people, they will be very quick and painless to create.
Videos make a great platform for demonstrating a product or a service. There are many things that simply don’t transfer well to a written explanation. Lots of things need to be seen to be understood, and your product or service may fall into that category. Video marketing will quickly become your favorite SEO tool in this instance, as it allows you to show firsthand what your product or service is capable of and how exactly it works.
One of the key reasons why video for SEO is so successful is because the large video sites show up prominently in the SERPs. For example, with YouTube’s connection to Google, YouTube videos are commonly seen on the first page or even as the number 1 result for a given search or topic. If you tag, title and describe your video properly, you can easily and quickly jump to the top of even the most competitive niche markets. Take advantage of the high PageRank and the reputation of the established video sites to launch yourself to the top of the SERPs.
Additionally when you start posting videos on a site such as YouTube you’ll also be able to create your own specific channel. This is a place where you can link back to your website, describe what you’re all about and house all of your videos so people can find and access them easily. It’s another tool that you can deploy to improve your SEO success.
If you can create entertaining or interesting videos then you will be able to see a significant boost to your traffic numbers. Using video for traffic generation works beyond classic search results. You’ll be able to directly find many people that are interested in your business or your industry if you make the right kinds of videos and put them in the right places.
If you’re really lucky, and you create great videos, your followers will also become like your very own marketing team. When people see a video that they enjoyed or found informative or useful, they pass it on to their friends, who pass it on their own trends. This form of viral marketing is hard to achieve, but if you consistently put out great content you’ll find that it will quickly spread around the Internet without you having to do much work at all. The result is a huge boost to the amount of traffic you see and a whole lot of highly targeted and highly interested prospects landing on your webpage, thirsty for more information or to make a purchase.
Video for SEO is just another one of the many ways that you can attack the world of online marketing and use it to your advantage. There’s nothing at risk when you decide you want to try video marketing for the first time. The costs are low and the ease and simplicity of creating a video and placing it up on the major video communities makes it very accessible and user friendly.
In the increasingly competitive internet marketplace, you want to do everything you can to stand out from your competitors and to make your mark felt. More people are turning to video for traffic generation and overall SEO improvement than ever before. You should hop on the bandwagon and give it a try yourself, the results will speak for themselves.
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