Promotional videos can be used in a variety of ways to increase interest in your business and traffic to your website. Videos can be offered as a freebie incentive to sign up to your newsletter. They can be included in blog posts, as part of your newsletter, or incorporated into your website. One can even build a series of training or educational videos to generate interest in your business.
Producing a professional looking video is easier than ever. Small portable camcorders are now available for as little as $150. Add in a tripod and some editing software (often included with the camcorder) and you can be up and running for less than $200. With a little practice and confidence in front of the camera and you can be selling to thousands.
For those who are camera shy or are uncomfortable making sales pitches, there are alternatives available including a service called Video Go Round. With Video Go Round, one simply types or copies a script, selects a computer generated male or female character and clicks a button to download the video. It could not be easier.
Once you have produced a video or series of videos, they need to be published to the internet either on your own site or blog, or by submitting the videos to a service like YouTube. When adding a video to an external site, make sure to include a link to your site in the comments and in the video so that interested parties can visit your website for more information. In your script, make sure to mention your site name a few times as well. Most video sites allow you to add tags or keywords to your video. Make sure to take full advantage of this feature and add all relevant keywords for the page on your site to which you are linking.
One final point is to make sure that you continue to regularly produce videos for upload. There is always a thirst for new content on the internet and continually providing new and updated content will keep your site relevant.
