What Kind Of Unique Visitors Do You Want?
The problem with most tracking tools is that they are only designed to track a certain number of unique visitors and page views. This is good but there is room for more.
A unique visitor is simply a new IP (Internet protocol) address or a new person with a new PC surfing your website. It is a pleasant thought to but there are a few things to consider.
The Pros
Unique visitors are a single fresh number that can put a smile on your face. Mainly because it means you are getting new visits each time instead of robotic generated IPs.
You will know how far your site or traffic generation methods have grown in reason to this statistic. Any tracker is able to track this today.
These numbers also represent ‘new raving fans’ that have decided to check out what you have to offer. Sometimes, they might even purchase from you.
The Cons
If you are getting a large number of unique visitors but do not watch your web return rate, you are in trouble. No one likes your site and they go away forever.
If the time each new visitor spent on your site is not tracked you do not know how compelling your website copy is. You might be wasting your traffic.
Sometime the same person can use two different PCs and still be presented as 2 unique visitors on your site. You might not be getting real numbers.
One of the best ways to really get unique visitors to your page is to make a discount of 10% of your total traffic. Additionally, make sure you set up a squeeze page or a blog of some sort to attract visitors.
