PPC, or pay-per-click, advertising can be an incredibly effective way to drive traffic to your website and generate leads for your business. However, with so many different types of PPC ads out there, it can be difficult to know which ones will actually be effective for your business.
In this article, we’re going to take a look at 10 types of PPC ads that have been shown to be incredibly effective at driving traffic and generating leads. So, if you’re looking to boost your business traffic and generate more leads, then you should definitely give these PPC ads a try!
1. Search Ads
Search ads are the most common type of PPC ad and they appear whenever someone searches for a specific keyword on a search engine like Google. These ads are usually text-based and they usually include a headline, two lines of text, and a URL.
2. Display Ads
Display ads are another common type of PPC ad and they usually appear on websites in the form of banner ads. These ads are typically image-based and they can be static or animated.
3. Video Ads
Video ads are becoming increasingly popular as more and more people consume video content online. These types of PPC ads usually appear on websites as pre-roll or post-roll ads before or after a video is played. They can also appear on social media sites like YouTube and Facebook.
4. Rich Media Ads
Rich media ads are interactive PPC ads that allow users to interact with the ad itself. These types of ads are often used on websites and social media sites and they can include features like games, videos, or forms that need to be filled out.
5. Native Ads
Native advertising is a type of PPC ad that blends in with the surrounding content on a website or app. These types of ads are becoming increasingly popular as they’re less intrusive than other types of PPCads ____________________ (use Advertorials). Native advertising can come in many different forms such as articles, videos, or even tweets.
