‘s 7 Step Formula
Email marketing is a powerful way to reach your target market, but it can be difficult to know where to start. Jon Benson’s 7 Step Formula can help you create an effective email marketing strategy that will reach your customers and help you achieve your business goals.
1. Define your goals
Before you can create an effective email marketing strategy, you need to define your goals. What do you want to achieve with your email marketing campaign? Do you want to increase sales, drive traffic to your website, or increase brand awareness? Once you know what you want to achieve, you can create targeted goals that will help you achieve your desired results.
2. Choose your target market
Not everyone is the right target market for your product or service. You need to identify who your ideal customer is and focus your marketing efforts on reaching them. This means creating customer profiles that include demographic information such as age, gender, income, and location, as well as psychographic information such as interests and lifestyle.
3. Choose your channels
Once you know who your target market is, you need to choose the channels you will use to reach them. This may include email, social media, paid advertising, or any other channels that are relevant to your business.
4. Create your content
Once you know who your target market is and what channels you will use to reach them, you need to create content that will appeal to them. This content should be relevant to your target market and should address their needs and interests.
5. Set up your campaign
Once you have created your content, you need to set up your campaign. This includes creating an email list, designing your email template, and setting up your automated email marketing software.
6. Send your emails
Once your campaign is set up, you need to start sending your emails. This should be done on a regular basis, and you should track the results to see how well your campaign is performing.
7. Evaluate and adjust
Campaigns always need to be evaluated and adjusted to ensure that they are achieving their desired results. You should track the number of leads generated, the amount of traffic driven to your website, and the amount of sales generated as a result of your email marketing campaign. If necessary, make changes to your campaign to improve its performance.
Email marketing can be a powerful tool for reaching your target
