When talking about traffic generation through content marketing, article marketing is always on top of the list. This is because it’s proven to work and is trusted by millions of internet marketers worldwide. This is a simple, yet powerful process of attracting qualified traffic to your website by distributing high quality articles. The secret to reap great rewards is to ensure that you do each step right. These are the following:
Start by knowing and understanding the pressing needs of your audience. You start by choosing the topics that you’re going to write. Take into consideration the pressing needs of the people that you’re writing for. Ask yourself; what kind of information are they looking for these days? Are they facing a new problem that needs to be addressed ASAP? Did they just come up with new questions? Are they looking for more information on the latest issues related to my niche? Your article will surely make some serious noise online if they contain useful and timely information.
Incorporate keywords. Before you start writing your articles, ensure that you have an idea on those keywords that you need to target. You will need to incorporate these keywords on your articles and knowing them beforehand can help you plan ahead of time. As much as possible, stick with long tail keywords that are not extremely competitive but popular with your prospects. Targeting these keywords will give you a better chance of getting your articles listed on the top 10 search page results.
Plan your content and commit to giving your readers the best. Finishing writing your articles shouldn’t be the only goal in mind when you start tapping on your keyboard. You would want to give your audience spectacular reading experience. You would want to wow them and you want them to share your articles to the people they know. This will only happen if your articles are exceptional. They must be well-written, organized, extremely interesting to read, and they must contain timely, useful, and unique information.
Do not advertise on your articles. Focusing on your products and services is one of the biggest mistakes that you can ever commit when doing article marketing. Remember, the process works like this; inform before you advertise. You have to focus first on addressing the learning needs of your readers not just to help them but also to earn their trust. You can use your resource box for your sales pitches.
Distribute your articles. Get your articles published on as many reputable blogs and websites as possible. Whenever permitted, insert anchor texts on your article body that will take your readers to your own site. Once you’ve written lots of articles, I suggest that you compile them together and create an impressive eBook. You can distribute this to those people who sign up to your email marketing list.
Make time to write more. Although there’s no specific number of articles that will guarantee you success in this field, more is definitely better. Start by writing at least one article/blog post per day and slowly increase the number without sacrificing quality.
