Google’s algorithm is constantly changing, which means that what worked for SEO last year might not work this year. This can be especially true for small businesses that don’t have the resources to keep up with the latest trends. That’s why it’s important to have a solid understanding of what currently works for SEO so you can make sure your website is ranking as high as possible in search results.
To help you out, we’ve put together an SEO complete guide for 2021. This guide covers everything from keyword research to link building to on-page optimization. By the time you finish reading this guide, you’ll have all the tools you need to start driving more traffic to your website.
Let’s get started!
Step #1: Do Your Keyword Research
If you want your website to rank high in search results, you need to start with keyword research. Keyword research is the process of finding terms that people are searching for in Google (and other search engines). Once you know what keywords people are searching for, you can optimize your website for those keywords so that your site appears higher in the search results.
There are a few different ways to do keyword research. The easiest way is to use Google’s Keyword Planner tool. Just enter a few seed keywords related to your business and Google will show you a list of related keywords and their monthly search volume.
Another option is to use a paid keyword research tool like Moz or SEMrush. These tools provide more detailed data than the Keyword Planner and can be helpful if you want to really drill down into your keyword research.
Once you have a list of targeted keywords, it’s time to start optimizing your website for those keywords. The next section will show you how.
Step #2: Optimize Your Website for Search Engines
Now that you know which keywords you want to target, it’s time to start optimizing your website so that it ranks higher in the search results for those keywords. There are a few different things you can do to optimize your site:
