If your website traffic is not very satisfactory, it might be the perfect time for you to shift your focus on website marketing. While there are numerous methods that need to be paid up in order to be taken advantage of, there are also quite a good number of free methods. With just a little time and some elbow grease, you sure can generate more traffic to the website using the following methods.
Foremost, you have to ensure that the website is optimized. You have to realize that your website business does not need just a website. The latter must be built having in mind search engine optimization which should convert well. The more that the site focuses on SEO, it would be a lot easier to begin the SEO campaign. You should not forget about conversion as it will not do any good to get huge traffic on the site and yet the people will not subscribe or buy what you offer. Take some effort to make the site attractive so that it will be easier to entice the visitors to come and be converted into sales.
Creating your own blog is another free method of increasing your website traffic. If you intend people to purchase the product or services you market, you have to establish trust with your target audience. Blog can certainly do this for you. You just have to make sure that your blogs are informative and relevant so that people will have insight about the product. Giving quality blog content to your target customers can surely make them come back for more. You can actually convert them to become customers many times.
If there is one very effective and free method that is drawing attention online is the use of social media. You can create an account on social networking sites such as Twitter or Facebook and have it linked to the business website. This platform can be the best avenue for you to give information to your audience and communicate with them and share some ideas. Your profile must also be created so as to draw attention and traffic. But, in making use of social media, you have to make sure that you should not spam as flooding your friends and followers with spam can be very annoying and will work against your website.
Submitting to Google base is also a free method which can significantly increase website traffic. Google Base is one fertile ground for online marketing of products and service. Once you add your advertisement on Google Base, it will show up on product search on this engine and it will provide the direct link to your own site. You may also try to add on free wikis and directories which have the highest page rank on Google. The directory content must be specifically targeted to your website to generate better results. The importance is not on the traffic on the directories, but more on the incoming links from these directories. The higher the page rank is on the site linking to yours, the higher the value the incoming links will give to your site. This means being on the top of search engine results.
