in 2019
Most people would agree that video marketing is no longer a new or upcoming trend; it has been around for quite a while now. What is new, however, are the ways in which businesses are using video to market their products and services. As we move into 2019, we’re seeing three major trends in video marketing that are sure to have a big impact on the way businesses market themselves online.
1. Interactive Video
One of the biggest video marketing trends we’re seeing for 2019 is the rise of interactive video. While interactive videos have been around for a few years now, they’re only just starting to gain traction with businesses and marketers. There are a few reasons for this, but the most likely one is that technology has finally reached a point where interactive videos can be easily created and used without requiring a lot of expensive equipment or software.
Interactive videos are exactly what they sound like – videos that allow the viewer to interact with them in some way. This can be as simple as choosing what happens next in the story or as complex as playing a game within the video itself. Interactive videos are incredibly engaging and can be used to promote just about anything, from products and services to brand awareness.
2. Live Video
Another big video marketing trend we’re seeing for 2019 is live video. Live video has been around for a few years now, but it’s only recently that businesses have started to really take advantage of its potential. Live video is exactly what it sounds like – a live stream of footage that can be watched by anyone who tune into it. The great thing about live video is that it’s unedited and unscripted, giving viewers a more authentic look at your business or brand.
Live video can be used for all sorts of things, from product demos and behind-the-scenes looks at your business to Q&As and live events. No matter what you use it for, live video is an excellent way to connect with your audience and create an engaging experience.
3. Vertical Video
The last majorvideo marketing trend we’re seeing for 2019 is vertical video. Vertical video is nothing new; we’ve been seeing it on Snapchat and Instagram Stories for years now. However, what is new is the way businesses are using vertical video to promote their products and services.Vertical videos are much better suited for mobile viewing than horizontal videos, which makes them perfect for social media platforms like Snapchat and Instagram where most users are accessing content on their phones. In addition, vertical videos are more engaging than horizontal videos since they take up more space on the screen; this means that viewers are more likely to watch vertical videos all the way through than horizontal ones.
