Keyword research is one of the most important parts of creating a video that will be effective and profitable. This is because you want to make sure that your videos are being shown to the right people, so you can get more views, likes, and shares. This is where keyword research comes in.
Chapters
00:05 Tools You Can Use to Perform Keyword Research for YouTube SEO
00:26 Things You Need to Know If You’re Going to Use Tools to Perform Keyword Research
01:06 Using Google Keyword Planner for Keyword Research
01:25 Using Google Trends for Keyword Research
01:51 Using SEMrush and SpyFu for Keyword Research
02:10 Using Ubersuggest for Keyword Research
Keyword research can be done manually or with tools, but it’s best if you use both methods. If you’re going to use tools, then there are a few things you need to know:
The more competitive the keyword is, the fewer results you’ll get from using it.
You should always check out how many searches each keyword has per month and see how many results your competitors have gotten on YouTube for that same keyword.
Make sure that your keywords are relevant to what your video is about and make sense for users who might search for them.
First, let’s talk about Google Keyword Planner. This is a free tool that you can use to get an idea of how many people are searching for terms related to your product or service. You can also see which keywords have relatively low competition, which means they’re easier to rank in search results.
Next, let’s talk about Google Trends. This tool gives you information about what people are searching for on Google and how often they’re searching it. It shows you how often certain search terms trend over time, as well as where in the world they’re being searched most frequently. This can give you some ideas of what people are interested in right now and what they might be looking for in the future.
Thirdly, let’s talk about SEMrush and SpyFu. These are two paid tools that provide similar kinds of data as Google Keyword Planner but with more advanced features and analytics that allow you to make better-informed decisions about which keywords will help you achieve your goals most effectively!
Lastly, let’s talk about Ubersuggest. This tool helps you find long-tail keywords by suggesting related terms as you type in your short-tail keyword(s). This tool can be particularly helpful when you’re brainstorming new topics for your videos.
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