The internet is a big place.
You could be forgiven for thinking that it’s impossible to stand out and build an audience.
But there is hope!
There are strategies you can use to grow your blog, podcast or video channel that are tried and tested.
One of those strategies is building traffic through content upgrades.
A content upgrade is a piece of additional content that you offer to your readers in exchange for their email address.
It could be a PDF, an eBook, a cheat sheet or a video tutorial.
The important thing is that it’s something your audience wants and it’s relevant to the post they just read.
For example, if you have a blog post about how to start a blog, you could offer a content upgrade with a step-by-step guide to setting up a blog.
If you have a blog post about social media marketing, you could offer a content upgrade with templates for creating social media posts. The list goes on…
Why Content Upgrades Work So Well There are several reasons why content upgrades work so well at building an audience: 1) They’re Relevant: A content upgrade must be relevant to the topic of the post it’s offered in. If it’s not, people won’t be interested in it and they won’t sign up for your email list. 2) They’re Timely: A content upgrade must be timely. That means it must be something that your audience needs right now. If it’s not something they need right now, they won’t sign up for your email list. 3) They’re Compelling: A content upgrade must be compelling enough that people are willing to exchange their email address for it. This is where offering something valuable for free comes in. 4) They’re Easy to Consume: A content upgrade must be easy to consume. If it’s something your audience has to work hard to digest, they won’t sign up for your email list. How to Create Content Upgrades That Work Creating effective content upgrades isn’t always easy, but it’s definitely doable with some planning and effort. Here’s how: 1) Start with Your Audience: The first step is understanding your audience and what they want/need from you. To do this, think about the problems your audience has that you can help them solve with your content upgrades. 2) Research Your Competitors: Once you know what kind of problem your audience has, research what kinds of solutions your competitors are offering (this will give you some good ideas!). 3) Create Something Unique and Valuable: Once you know what kinds of solutions exist already, brainstorm something unique and valuable that you can offer as a content upgrade on your own site. 4) Promote Your Content Upgrade: The final step is promoting your content upgrade so people actually see it and sign up for your email list! You can promote your content upgrades in several ways: -Add them to existing blog posts (as we talked about above) -Create dedicated landing pages -Advertise them on social media -Email them to your list If you follow these steps, you’ll be well on your way to creating effective content upgrades that will help you build an engaged audience!
