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When writing copy for facebook ads, or on your landing page and sales funnel, there’s an ancient copywriting tactic that works better than anything else — Story Copy. There’s nothing else like telling stories. You might be sick of telling your story and feel like everyone has already heard it before, but your market isn’t sick of it yet (because nobody has heard it!). If you want to run ads that connect with people, make sure to use story selling in your ad copy… Don’t just scream out the features and benefits of your product or service. If you want to learn more about copywriting, definitely check out the full video here:
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