The TRUE Cost of Running A Lead Gen Site
The cost of running a lead gen site can be significant, but it doesn’t have to be prohibitive. Here’s a look at the TRUE cost of running a lead gen site, from start to finish.
1. Domain name and hosting: $10-$100 per year
2. Lead capture software: $0-$300 per month
3. Landing page design and development: $500-$5,000
4. Traffic acquisition: $0-$5,000 per month
5. Conversion optimization: $0-$5,000 per month
6. Reporting and analytics: $0-$500 per month
7. Miscellaneous costs (e.g. customer support, email marketing, etc.): $0-$2,000 per month
The total cost of running a lead gen site will vary depending on your specific needs and requirements. However, you can expect to spend anywhere from $725 to $12,100 per month on average.
While the cost of running a lead gen site can be significant, it’s important to remember that this cost is an investment. A well-run lead gen site can generate a significant return on investment, making it well worth the cost.
