As you know, the entire world of video changed forever with YouTube. It didn’t take long for marketers to stop using videos for mere entertainment. Soon enough marketers were making videos to perform all kinds of marketing objectives.
This couldn’t be done if people didn’t enjoy videos as much as they do. And the traffic that you can get from creating and distributing your videos on the web can convert really well. It’s not just about traffic, you can use video to build customer relationships and develop your brand. Those who learn how to create effective videos are experiencing positive results.
There are two results that happen when you do video marketing the right way: you become the expert, and you take your business up a notch. Although video marketing will never become oversaturated, it will become more competitive so now is the best time to get involved so you can become an expert video marketer and be light-years ahead of other marketers. You will become a recognized name in your market. Experts never have a problem appealing to people because people are always on the lookout for expert advice and opinions. When they trust you so much, it would be easier for you to convince them to visit your website or take up your offer. Videos play a big part in everything from establishing yourself as an expert to creating buzz for your products.
Videos are indexed by search engines in a different way content gets indexed. So you won’t have the same concerns regarding duplicate content issues with videos. The same articles experience duplicate content filtering if you submit the identical articles to many different directories. On the other hand, videos are not only indexed but also help you create an effective link building campaign.
You’ll realize far more sales when people feel they can trust you. You’ll have to work at it to create a feeling of trust for you with your videos. People who watch your videos will automatically be deciding if you’re worthy of being trusted. Making a good impression with your video content and quality will help people decide about you. The more informative and helpful it is, the easier it will be to create trust.
As popular as video is, the entire IM world is still not taking advantage of it. As you should know, you’ll be using your videos on YouTube and other sharing sites, and maybe your own blog, one day.
Just keep testing and experiment with new videos to get long term results.