The Power of Article Marketing – That Will Increase Your Hits

Article marketing may be the best link building technique around today. The reason is because article directories let you include a link to your website in the author or resource box at the end of the article. So with just one article accepted by fifty directories you have created fifty back links to your site. How many article directories are there? At least fifty times fifty!

In addition to boosting back Plinks to your website, another significant advantage with this technique is the number of directories that have high page ranks. Page rank refers to where the website appears on major search engines when a consumer or searcher types in a specific keyword or keyword phrase. The higher the page rank, the more website traffic your business is likely to receive. So, by writing articles and posting them with directories to be freely published, your articles have the potential to be seen by millions of people when the directory URL link pops up in the search engine on the front pages.

However, search engine optimization has lead to a vast increase in the number of articles written only for SEO purposes. These reprint articles now make up a large segment of the online article marketing business and there is a burgeoning amount of duplicated content on the web.

The streaking popularity of article marketing has resulted in a general decline in the quality of articles across the board. When articles are written for the purpose of keyword optimization, back links, and link building then content quality is sure to suffer.