According to a recent study by Invoke Solutions, 41% of Facebook users trust the information they find on that site, and if a friend posts the information, the trust level grew to 65%. These statistics indicate that a well-run social media campaign can increase brand recognition, improve a company image, and even increase revenue and web traffic with less cost than other marketing campaigns. In addition, the creation of social sites designed specifically for certain industries, as well as those designed to offer more professional content, businesses are finding many avenues for promotion using social media. In an era where businesses are expected to provide more transparency to consumers, social media is one of the best ways to interact with customers, gaining feedback from them and offering them in site into your company.
Increase Goodwill
One of the most important benefits of creating a social media marketing campaign is that customers will feel as if you are speaking directly to them and listening to their suggestions or concerns. This creates a feeling of goodwill toward your company, as customers are more likely to frequent a business where they feel they have a voice. In addition to the goodwill your customers feel, you will also have instant access to customer feedback, allowing you to address any problems or concerns immediately. This enhances customer service management and allows you to provide a better customer experience, encouraging customers to return.
Generate Leads
Social media marketing also opens up new lines of communication with potential customers. With the many sites now available that are designed with specific industries in mind, you can create an amazing campaign that reaches specific customer demographics and generate possible leads more quickly than with traditional marketing methods. These top social sites has also been shown to increase website traffic significantly, which can also increase customer base.
Improved Search Engine Ranking
Search engines are the method used by consumers to find products and services online. The more active your company is in on these social sites, the higher the company ranks in search engines, making it more likely that a customer will visit your website as opposed to that of a competitor.
New Products or Services
Social media marketing is one of the best ways to promote a new product or service offered by your company. Being active on these social sites also creates better brand recognition if the campaign is handled properly, people are more likely to investigate a new product or service your company offers if they are already familiar with the company through these various social media sites. In addition, social media allows you to obtain instant feedback on how a product is viewed by customers and what adjustments need to be made to make a product or service better.
If planned and executed well, a social campaigns can be one of the most cost effective ways to promote your business. Since it is free to set up your profiles, the only cost to your company is the manpower required to keep the profile updated and to respond to customer questions or concerns. Using various social marketing strategies is a powerful tool for any business.
